Treasure of the Day

1506714_683058265059683_102230390_nToday, while looking for a perfect dress, I came across this LA based brand called “The Reformation”. The name hints that Yael Aflalo, the creative designer of the brand, isn’t here for settling. 10532549_804214869610688_358712423364510002_n

The lake dress caught my attention immediately but after scrolling through the entire lookbook, I came to the conclusion that these killer clothes have to be in my closet. And I mean, NOW.

What is really cool about this indie brand, that this is a sustainable fashion. You are helping our Mother Earth just by wearing these AHmazing clothes! How cool is that? 10252032_795039470528228_41257979907285712_n

All clothes are made either from vintage or surplus garments, or sustainable fabrics. 

Personally, I loved that they gave some thought to create a capsule line for babes with boobs in order to accommodate your C and bigger cupped underwire bras into these sexy cutouts dresses.10478715_791435497555292_6206752087075348607_n

Go Green! Go Stylish! Go Boobs!

What do you think about this brand and eco fashion in general?


All photos via @Reformation



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